TVB Artists Releasing Own Original Content on New Channel

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A new era of Hong Kong television has begun. On March 1, both TVB and the upcoming free-to-air television station ViuTV held their own press conferences to announce some of their upcoming projects for 2016. ViuTV, which is owned by PCCW, will be replacing ATV’s broadcasting spectrum on April 6. It will have its first test run on March 31. TVB, on the other hand, will be officially launching their new OTT content service, myTV SUPER, on April 18. However, it will be preceded by a soft launch on March 15.

myTV SUPER to Release Original and Exclusive Content

According to TVB’s general manager Cheng Shin-keong (鄭善強), myTV SUPER will feature both original and exclusive content from 20 different channels, all available in HD. Aside from showing TVB’s own original programs, myTV SUPER will also be streaming other East Asian and foreign entertainment serials—TVB reportedly spent over a million to license the exclusive broadcast rights for the upcoming South Korean drama Saimdang, the Herstory <師任堂>, which stars Lee Young-ae (李英愛), premiering this September. The show will be available on myTV SUPER eight hours after its original Korean broadcast.

In addition to exclusive programs, myTV SUPER also plans on releasing original shows created by TVB’s own artists. The new program, which will be presented in a “cube shop” format, will feature original short clips directed and produced by TVB artists. It will also include another platform for the artists to interact with their fans. The top ten artists who have collected the most views by the end of the year will share $2 million HKD of prize money.

Sharon Chan (陳敏之), who owns a cookie bakery, has expressed her interest in participating, and revealed that she may film her own baking tutorials for the program. Singer James Ng Yip-kwan (吳業坤), who has a strong following on YouTube, said he is already coming up with ideas for new videos.

Cheng Shin-keong said TVB has invested at least a $100 million HKD on the service and guesstimates that the company would earn back its investment in two to three years. Although the online video streaming industry would be competitive, the TVB executive said he has confidence that myTV SUPER would turn into a success. He also doesn’t think that the release of myTV SUPER would affect the viewership ratings on TVB’s free-to-air channel. TVB “won’t be losing anything,” he said.

ViuTV to Offer More Choices

At ViuTV’s press conference, general manager Lo Ting-fai (魯庭暉) announced that ViuTV would be providing around 4,000 hours of content for 2016, which includes locally produced reality shows, sports shows, and serial dramas. Lo Ting-fai emphasized quality over quantity when it comes to producing serial dramas, expressing that ViuTV would only be making a few dramas per year. The station’s opening drama is expected to be Margaret and David <瑪嘉烈與大衛>, starring Bowie Lam (林保怡) and Catherine Chau (周家怡).

Lo Ting-fai also mentioned that all programs on the channel would only be available in traditional Chinese characters. Asking if this was a response to TVB launching its Mandarin-language channel “J5”, Lo Ting-fai said, “I feel traditional Chinese characters are easier to accept.”

ViuTV plans to start broadcasting prime time shows around 6:00 pm to 12:45 am. Most of the prime time slot would be dedicated to reality shows, which feature original content.



Creds: Oncc

 

So essentially myTV SUPER is TVB's own youtube? I assume it's an app, so it'll be similar to Korea's V-app possibly.

Would it also be exclusive to Hong Kong citizens?

 

was thinking the same as Jeff its bunch of artists vlogs




give the people what they want cat3 late night channel