‘World of Warcraft’ is an online role-playing phenomenon, which boasts some 10 million active users and is thought to generate upwards of $1billion in revenues each year. Those are some stunning statistics for starters, but we’re more impressed to see Warcraft gamers queuing up in their thousands to spend real money on what amounts to a pretend horse... $25 (£16, or thereabouts) buys you the ‘Celestial Steed’. It’s a spectacular beastie too, with a large wing-span and jewel-encrusted armour. This star-spangled warhorse also allows users to travel between locations with greater speed and, we guess, more stylishly. It can even fly too. Other than that, it’s practically no different to other horses within the game – aside from a magical ability to make your hard-earned cash disappear, that is. Not that such trifling monetary matters are a concern for ‘World of Warcraft’’s legions of fans. The virtual queue to buy the Celestial Steed, or a new robotic sidekick called ‘Lil’ XT’ (a snip at $10), apparently exceeded 80,000 gamers at one point yesterday. A Warcraft blogger translated that into revenues of half a million dollars per hour for the game’s publishers, Blizzard.
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