WHO said men hate shopping? They may prefer to steer clear of shopping centres but they are outspending females online, with Australian males spending about $242 a month and females $165. Australian figures from the World Internet Project reveal that between 2007 and this year, males increased their online spending one third and doubled items they bought each month. Scott Ewing, a senior research fellow at the Centre of Excellence for Creative Industries and Innovation at Swinburne University in Melbourne, said they pointed to ''an intriguing gap opening up between the sexes in shopping habits''. Advertisement: Story continues below Mr Ewing said it was the most startling of the findings from the Australian component of the project, which looks at the social, cultural, political and economic impacts of the internet and new technologies in dozens of countries. "It's quite remarkable, we're not entirely sure what to make of it yet," he said. Explanations could include the ''famed aversion of the Aussie male to shopping'' or a growing tendency for men to shop online for items such as electronics, gadgets, music, books or movies. "It could be that women tend to like to go shopping, they like wandering around the shops and they like to try things on, pick things up and touch them,'' Mr Ewing said. He said women were probably also starting to consider whether buying from British or US sites in search of bargains on clothes and shoes was really the cheaper way to shop, once extras such as postage were included. Men spent about $180 a month online in 2007 but that increased to $242 this year. ''Women, on the other hand, actually reduced it from $179 to $165, which is quite noteworthy when you consider that almost all other internet data continue to show strong or steady positive growth,'' he said. "Whatever the factors driving it, and there are probably several, it undoubtedly points to trends which both the retail and online sectors will need to take account of in their marketing strategies." In 2009, men spent 17 per cent more than women on internet purchases and this year, 46 per cent. "Women have increased the number of items they buy online slightly but they are clearly purchasing cheaper things and spending less money doing it,'' Mr Ewing said. Read more: http://www.smh.com.au/lifestyle/sho...ail-therapy-20110920-1kjjx.html#ixzz1YYl0YjVd thoughts? i know its true... for me anyway =P
within the last 2 months or so splurge like 1000 on tech and a few hundred on clothing....feels good man!:trollface2: not for my wallet though
