Christine Ng’s Beauty Company, Bijinsenmon, Makes Slimming Down Easy!

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Christine Ng (伍詠薇) appeared at Guardian Paragon store in Singapore to promote her highly popular Bijinsenmon slimming masks on February 18th. In an exclusive interview, Christine discussed the founding of her own beauty company and her unique line of slimming masks which were extremely popular. The ebullient actress even offered advice for women who were interested in starting their own business!

Prior to entering the entertainment circle, Christine Ng had wished to pursue a career in the beauty industry. After finding success as an actress, Christine chanced upon the idea to start her own beauty business while vacationing in Tokyo, Japan three years ago. Christine revealed, “After a long day of shopping, I went to a spa. They offered me a leg mask to help soothe my aching legs. It worked magically after applying it for merely 15 minutes! Not only did it relax my legs, it also made them firmer, softer, and most importantly slimmer! I wanted to share this wonderful product with all the girls in Hong Kong! After two years of persuasion and negotiation with the Japanese slimming guru that had developed the mask, I finally launched the brand Bijinsenmon in the summer of 2010!”

Christine’s persistence paid off, as Bijinsenmon (美人專門)—which means beauty guru in Japanese—became a top selling slimming item in Hong Kong in its first year of launch. Many people take slimming pills in order to attack fat deposits within the body, while Bijinsenmon’s masks are applied externally to targeted areas such as the arm and legs. Asked how Bijinsenmon’s masks were more effective than traditional slimming pills, Christine said, “Our slimming mask is more preferable than the common slimming pill in two key areas. First of all, our mask is safe. A lot of people have an allergic reaction towards slimming pills. I always advise people to consult with a doctor before taking orally ingested products. Secondly, our mask produces immediate slimming results, thanks to its water retention reduction and fat burning effect from caffeine and essence of chili.”

The success of Bijinsenmon’s slimming masks for the leg, arm, face, and belly areas have prompted Christine to expand her product line. Christine stated, “We will launch two new products this summer. They are slimming applications for daily use, supplementing the slimming masks which are mainly for weekly intensive care.” Asked what additional beauty tips Christine can share to achieve beautiful and youthful skin, she replied, “Besides finding your own perfect skin care products through trial and error, I suggest drinking plenty of water, sleeping early, and smiling a lot!”

Christine took a one year hiatus from TVB in order to launch her own beauty company and devote more time to running the daily operations. Although her celebrity status was an advantage in helping Bijinsenmon gain public awareness, it turned out that some people did not take Christine’s business venture seriously. Christine noted, “One of the obstacles in launching my own business is my background in the entertainment industry. People think that I was only treating the business as a side job and did not regard it whole-heartedly. Therefore, I have to work even harder to prove that I am really serious about it!”

Christine urged women who were interested in establishing their own business, “My best advice is: go for it! I know too many people who want to launch their own business but never succeed to do so, only because they think too much. In my opinion, there is never a perfect business plan. So go for it and fine tune your business plan in the process!” It may not be necessary to develop the perfect business plan, but a strong passion, a persistence to excel, and flexibility to adapt will likely influence the outcome.

While Christine’s beauty business experienced popularity in Hong Kong and expanded into Singapore recently, the actress will return to TVB to film upcoming heavyweight drama, War and Beauty 2 <金枝慾孽 2>, in which Christine will portray Sheren Tang’s (鄧萃雯) younger sister. Although Christine noted that she cannot reveal specific details of the story at this point, “War and Beauty 2 is very different from the first installment. The theme is about the dark side of the imperial family and is therefore very intense!”





Creds: Jstars