With worldwide movie audiences’ increased demand for 3D movies, more Hong Kong film makers appeared to be joining the lucrative bandwagon. Movies with 3D effects offer a more thrilling movie-going experience, in which audiences were willing to pay for the higher ticket prices. Last year, 3D Sex and Zen <3D肉蒲團之極樂寶鑑> was the most highly grossed locally produced movie in Hong Kong. According to Oriental Daily, $140 million HKD will be invested into the filming of 3D fire disaster film, Inferno <逃出生天>, starring Louis Koo (古天樂), Sean Lau (劉青雲), and Angelica Lee (李心潔). Inferno will be directed by the Pang brothers, Danny Pang (彭發) and Oxide Pang (彭順), who have experience from filming 3D movies through their former horror movies, such as The Child’s Eye <童眼>. Inferno will be the first 3D movie from Hong Kong to focus on a fire disaster, featuring the everyday heroism of firefighters risking their own safety to save other people’s lives. Since real fires will be used during the filming of Inferno, actors Sean Lau and Louis Koo–who portray firefighters–will need to take training classes on fire safety and equipment use. Due to the risk involved in the fire scenes, the production company will purchase extra insurance for the cast of Inferno. The announcement of Inferno has generated early excitement in the industry, as The Hollywood Reporter ran a feature on the film project. Inferno was slated to start filming in July or August 2012 and will be a joint production between Hong Kong and Chinese movie companies. Creds: Jstars/Oriental Daily