After a long absence, Song Hye Kyo has resumed her activities and at the same time, has become more daring. Song Hye Kyo was selected as the new model for Jinro's newly renewed brand, J. In the ads, she is showing off a never before seen S line pose and a sexy shoulder pose. Song Hye Kyo, whose J brand is emphasizing the concept of being 'clean' and 'new,' looks particularly alluring in the pictorial. A rep for Jinro stated, "With Song Hye Kyo as the new face for J, we hope to give a style and message that reflects the cool and trendy tastes and preferences of young people today." The new J advertisements can already be seen in theaters and on the streets. Source: http://songhyegyo.net/