May 17, 2011 The expensive outfits for 2NE1’s “Lonely” music video has generated a ton of conversation recently and for good reason! The clothes worn in their latest music video are pieces from the French brand “Balmain“, which was launched in 1945 by French designer Pierre Balmain. In 2006, Christophe Decarnin became the director, and for the past few years, Balmain has become a hot trend in the fashion world. Musicians such as Kanye West, Madonna, Beyonce, and Rihanna have worn items from their line. Currently, Balmain is one of the most expensive high-end brands. They have also been chosen as Big Bang and 2NE1’s favorite brands for their one-of-a-kind art-like designs and their exceptional details. A representative said:“Not only is it expensive, but it is a designer label that rarely provides wardrobe to celebrities. Occasionally, fashionable actors receive sponsored pieces for special award ceremony-like events, but favorably, 2NE1 has been the only singers to receive sponsored pieces for the past few years.“ The total cost of 2NE1’s wardrobe for their “Lonely” music video comes out to about 200 million won (~$183,800 USD), but the production costs of the music came in lower at 150 million won (~$137,800 USD). Therefore, the wardrobe for the music video actually exceeded the production costs for the music! This type of dedication to their outfits is nothing new though, as Park Bom previously received much attention for the $20,000 Alexander McQueen dress in her “Don’t Cry” music video. Source: OSEN Credit: Allkpop.com
You should use attachments for pictures. Anyways I'm not surprised at all about the costs of their outfits. YG invests a lot to brands of clothes for their artists XD
It's another way to promo and get attentions for themselves, cause nobody would had known if they didn't tell it to the media. Still, it's a crazy amount for clothes. Still, the MV wasn't good and the song isn't that great either...
Will do in the future =) But do you have any idea why hotlinking the pic makes it disappear when it still shows when I click on edit post?
