Wednesday May 30, 2007 Hong Kong TVB Pushes ATV Further by Holding Advertising Awards If it's a good idea, then why not copy it? TVB announced yesterday that it will be holding the first "TVB Best Advertisement Awards" on 28th June and this will be in direct competition with the "Top Ten Television Advertisement Awards" that has been held by ATV for a number of years. To mark the announcement, a press conference was held, attended by prime time cast members including Ha Yu, Lee Si Kei, Louis Yuen and Wong Cho Lam. Linda Chung and Raymond Lam were originally planned to appear, but they had to rehearse for "Jade Solid Gold", so they could not make it. TVB Executive Mr Ho Lai Chuen was asked why they had the idea to hold another set of advertising awards and he indicates that after consideration of the variety programmes of late, TVB has never had any shws connected to advertising. Are they directly competing with ATV? He says that there is plenty of space in the market and he is confident of holding an awards ceremony of some standing and is confident that this will pull in the ratings. Mr Ho also insists that every awards in this contest will be voted for by the public and so it is not influenced otherwise because of the open and fair vote. In addition to the normal categories, there will also be awards for the best advertising male and female artistes. TVB will win over on this front because their own artistes will be able to attend and collect their awards. Si Kei's popularity has risen a lot recently thanks to "Heart of Greed" and there have been reports that TVB is keen to sign her for another two years. Yesterday, she admitted that she has signed with TVB for another two years, but she is not tied into them as such. Asked if her fee has risen, she says: "My fee is ok. My only request is I have a certain level of freedom to choose my scripts, because I am already quite old now and I hope to have a greater choice, otherwise it would be very hard." credits: tvbspace.
well i think ATV will probably end up closing their production departments most pppl just turns to TVB well think we will see more of dai kai from now on
