Both, because both are important but I generally think style and quality is more important than brand
brands are just names.. some famous brands even get small companies to come out with products, buy them over.. and sell it as their own. Its true.. but its not convenient to name any particular brand here.
style....nothing to prove wit a brand.....then i wear like every brand so it dont matter.... plus if u notice different brands have different styles so i guess u cant really choose between brand or style
i usually just buy by style. too poor to afford brand. but there are certain things that splurge a little more for the brand b/c of the style...well, more for the fit. like jeans, i find with jeans, a certain brand works best for me. could be all in my mind for all i know.
Definately the style, although brand clothes are made with material of higher quiality making them last longer after washing~