When I saw the title of the thread, I thought of Master Uguay (Dunno how to write it lol) from Kung Fu Panda
reminds me of the NHS adverts for smoking and chest problems.. pretty graphic but it does get the message across..
It only works if your brain is capable of processing, retaining, and understanding the message. For many of those that are involved in these "accidents", most of the times, they aren't even thinking. Those of us that understand the message are wondering why they have to make it so graphic. Those that have "accidents" are wondering what the commercial is trying to sell